OlderRicherFitter

The Project

Older richer fitter, the book, is a state of the art review of Britain's mature market. There is much that is not well understood concerning both the the needs of the over 50s and how best to meet them. The OlderRicherFitter project aims to help make progress.

We will build on the 'further reading' cited in the book to maintain an up-to-date set sources of publicly available basic information.

We plan to arrange seminars to bring together researchers, both market and academic, practitioners and business to address topics of current interest.