Dick Stroud writing in his 50 Plus Marketing blog for 09 March 2005
"....I have seen the meticulous way this book has been researched and written. David is one of the founders of Population Aging Associates a consultancy organisation that focuses on the business and social effects of aging. His new book provides an excellent guide to what is happening as the UK population ages and how businesses should react.
It is well worth reading..."
Sir Howard Davies, former Director General of the Confederation of British Industry, says of this book: “Few businesses yet understand what Britain's ageing population means for them. Older richer fitter will help them to do so, for the first time. It is a provocative, but down to earth and practical guide."
Sir John Harvey-Jones writes "Probably the greatest change that is going to affect us is the growing difference in the balance between age and youth. This book looks at the consequences of this change and so is essential reading for all of us, because all of us have to change.