Older richer fitter
Older richer fitter
The Book
Older richer fitter is a state of the art review of Britain's mature market. It is a wake up call to business to recognise both the needs of the over 50s and the potential of the mature market as the basis for future growth in a rapidly ageing world.
Older richer fitter provides an in-depth analysis of the over 50s, covering key areas such as:
- Changes in demographics
- Contemporary views on ageing
- Segmenting the older market
- Business sectors key to the older user
Click here for the full contents list
Older richer fitter can be purchased from good bookshops or on-line from the Age Concern Books, as well as from Amazon.